a word on the new U2 album…

a word on the new U2 album…

Starting to notice U2 is getting some backlash for releasing their new album “Songs of Innocence” as a free gift to iTunes users. If you have an iTunes account the album is already available in your purchased music page or in the cloud if you store your music there.

I’m not the biggest U2 fan out there, but I do enjoy and respect their work. I haven’t listened to the new record yet, but I have to say I think it is so crazy backwards people are starting to complain about getting something for free from one of the biggest bands of all time. Whether you are a fan or not, you were just given a gift and it’s something to appreciate and say “thank you” for. You don’t hand back gifts to your friends and family and say “Um, not a fan of this, I didn’t ask for it, and how could you even dare think I would want this!?” No, no you don’t. You politely smile and say “Thank you so much! I really appreciate this.”

I think it’s hilariously sad that people want to remove the album from their library and/or iCloud account, and that Apple is now having to handle these requests… as if it’s taking up some kind of physical space in their home environment. U2 didn’t deliver a giant ugly couch to your house. They gave you the gift of music. Did we forget that anything digital doesn’t even physically exist? Nor does “The Cloud” – Yep, for the unaware it’s actually just a big floating “nothing” out there in infinite space where all our digital “nothings” are stored. It couldn’t possibly intrude on your life other than the unbearably action of having to see an album in your music library that you’ll have to scroll past when you come across it in your library (likely to happen every now and again). I can only imagine the horror of “Oh no, there’s that damn U2 album again! Gotta flick my thumb on the screen one more time so I don’t have to see it!” I mean dang, Apple & U2, how could you do that to people?!?

There are those reviewing and critiquing the album with a certain pompous tone, again with “I didn’t ask for this, so let me dissect and try to destroy it with my very special and very valuable opinion.” The truth is it doesn’t matter what anybody thinks of the album, even if you are the biggest U2 fan who ends up not liking it. You know why? It was a gift, it was free. The band wasn’t trying to sell you on buying the album and you have no personal investment in it. It was a piece of work they deemed worthy of sharing at no expense to their fans.

There are also those acting shocked, as if their privacy has been invaded, pretending to be angry that iTunes “hacked” into their iTunes account to give them something for (dare I say it again?) FREE. Oh, please… your privacy is invaded every second online, don’t act surprised or creeped out that a U2 album magically appeared on your computer one day (Nickelback, maybe). Personally, I think these guys who are upset about invasion of privacy are the same guys that rock out to Pantera but are afraid somebody will find out there’s a Celine Dion track in their music library… NOBODY CAN KNOW!!

Anyway, I just wanted to take a moment and say I think it’s pretty cool one of the biggest bands ever has made this move. If we all went out to our mailboxes today and U2 sent us a physical CD of their new album we’d probably all be like “Hey, that’s pretty cool!” Instead, paranoid and irrational internet is taking over this generous situation and has begun to over analyze and destroy it. That being said, just remember that musical tastes change over time, and even if you don’t enjoy the album today, or you might not be a fan of U2 at this very moment, down the road you may want this record, and heck, you may even really appreciate it.

– Brad

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